A group of business people look at a laptop.

Contact

Jacequeline Mitchell
Director
Duke St North, room 131
919-536-7200, ext. 4013
mitchellj@durhamtech.edu

Social Media Marketing (Continuing Education)

Short Term

As more activities are centered online, and more businesses are shifting to online sales, digital marketing, and social media platforms, the Social Media Marketing course prepares students to develop effective online marketing through sites such as Twitter, Facebook, Instagram, YouTube, and LinkedIn. Social Media Marketing is a rapidly growing career field.

This is a synchronous (meets on a specific day and time), 100 percent online class, taught by an experienced marketing professional using video conferencing and interactive projects. Students will be fully immersed in the marketing application of social media, learn to develop social marketing plans, measure program results, and utilize new media technologies. Requirements: Computer with Internet access, processing speed for streaming video sessions, camera, speakers, and a microphone to interact during video sessions. Students may need to set up Facebook, LinkedIn, Twitter, and Instagram and Gmail accounts. Upon successful completion of this course, students can receive their HubSpot certification.

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